The Fanny Pack is in the Midst of a Major Revival
By Marc Bain | Quartzy
The ultra-convenient bag (known as a “bum bag” in the UK) has long been the accessory of choice for dorks and tourists. Now it’s getting a full design and marketing makeover from fashion labels, who have rebranded it as a “waist bag,” “belt bag,” or “hip bag.” Labels from Nike to Alexander Wang are putting out their own versions, many with more refined designs than the bags have historically enjoyed. Read Article

The Fanny Pack is Back
By Lauren Alexis Fisher | Bazaar
Once a taboo accessory reserved for tourist attire, the fanny pack has successfully staged a comeback and is now cooler than ever. From the Spring 2018 runways to the street style scene and the best dressed models off-duty, the ’90s staple is having the ultimate revival this season. Read Article

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